After years of leading teams, running organizations, coaching executives, and studying leadership at the doctoral level, one truth kept surfacing: most leadership training doesn't translate into real behavior change.
Whether in boardrooms, classrooms, or coaching sessions, the frustration was the same: we train leaders but don't equip them to practice and execute. Lectures fade. Videos are forgotten. Most training focuses on knowledge, not behavior, and ignores the science of leadership and learning.
The missing piece? Application. Great leadership takes skill — and skill requires practice. But in the real world, practice is risky. Feedback is delayed or avoided and few organizations create safe, consistent spaces for skill-building.
Drawing from decades of leadership practice and research from motivation science, trust, values, and emotional intelligence, ProACTr is changing the leadership landscape, turning proven role-play methods into a scalable, feedback-driven simulator — making leadership practice accessible, science-based, and actually fun.
"Leadership takes practice — and leaders need a safe, judgment-free space to build those skills before the real conversation happens."
Replacing group roleplay with private, safe practice environments.
No judgment from peers
Responds realistically
Clear, actionable insights rooted in empirical research.
Building muscle memory for leadership conversations through repeated practice.
Progressive skill tracking and development modules that build leadership muscle memory through realistic conversation practice.
Ongoing reflections based on your conversations, strengths, and progress.
Each conversation generates a personalized insight report — highlighting trends, recommending next steps, and helping leaders grow with intention.
For years, we watched well-intentioned training programs fall flat. Leaders left classrooms inspired—but little changed. Coaching was powerful, but expensive and limited. What was missing was a way to actually build real skill through feedback and repetition—without fear, awkwardness, or judgment.
"What if leaders could practice in a safe, private space—any time, with a smart scene partner that never judged?"
What if role-play was no longer awkward, and feedback was grounded in science—not opinion?
While most of technology today is amplifying distraction and disconnection, we saw the potential for something better: technology that helps people connect, reflect, and grow. Not just to learn leadership—but to live it more intentionally.
ProACTr is more than a simulator. It's a transformation tool—blending AI and behavioral science to turn practice into progress.
Athletes don't master their skills by reading playbooks or attending classes. They get on the field, make mistakes, and refine their technique through guided repetition.
Yet most leadership development still happens in classrooms — not practice environments. The result? Leaders are expected to perform at game time without ever training under pressure.
ProACTr gives leaders the field time they've been missing — realistic reps, honest and objective feedback, and a safe space to build confidence before it counts.
Leaders train like athletes, in a safe, controlled environment where mistakes are learning opportunities
Practice navigating realistic and complex conversations in dynamic, evolving scenarios.
Receive real-time feedback during practice to correct form and improve technique
Build muscle memory through focused, repeated practice with dynamic scenarios
Passive learning through lectures and presentations with minimal hands-on practice
First attempts at difficult conversations happen in real workplace situations
Performance reviews months later, when it's too late to adjust. Growth requires timely, objective feedback
Single training session with no ongoing skill development
ProACTr's AI-powered scenarios are grounded in proven psychological frameworks that drive real behavioral change and measurable leadership improvement.
Join the leaders who are already using ProACTr to build real skills through science-based practice. Experience the difference that comes from training in a safe environment where you can learn, grow, and gain confidence before facing challenging conversations in the real world.
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Tom, a mid-level manager, had been avoiding a difficult performance conversation. Unsure of how to approach the issue, he used ProACTr to build his own scenario and practiced multiple conversation strategies.
After several AI-driven role-plays, Tom refined his approach using expert feedback. When the real conversation happened, he was prepared, confident, and effective.
ProACTr completely transformed how I approach leadership coaching! The AI scenarios are incredibly realistic and the feedback is spot-on.
HR Manager
Fortune 500 Tech Company
